SVILUPPARE PUNTI CHIAVE DI FORZAUna volta che hai

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Yiqiniso, abaxhumanisi omkhulu wazile njalo mayelana charm ezintathu; yingakho bavame anikeza imibono ezintathu, amaphuzu amathathu amakhulu, nobe kulwati ezintathu ukusekela isimangalo. Lincoln wakhuluma ‘Umbuso wabantu, abantu, futhi abantu. ” The French ikhuluma ‘inkululeko, ukulingana, nokunikela ngomhlahlandlela welibhola letinyawo. ” Caesar wathi, “Ngize, mina isaha, nami nganqoba.” (Isaziso sisanda okuniké izibonelo ezintathu.)

“Akekho ongaba ukudlula amaphuzu amathathu.”

-Philip Crosby

Ngeendatjana, iingoma, futhi amahlaya agcwele ngabathathu ( “guys amathathu ukuhamba ibe ibha …”). Semvelo Diane Ackerman ibonisa kule iphethini: “Sesikhathele ngakho othandweni ngamaphetheni ukuthi ngokweqile ukudala siqu yethu, ngokuvamile threesomes, ezifana ekuseni, emini, nobusuku; Odade Macbeth abathathu uyinqaba; izazi ezintathu; usulungile, usethe, hamba; a sonata kungcono emithathu ingxenye ifomu; i-genie ukuthi wokunikeza izilokotho ezintathu; amancane, aphakathi nendawo, kanye elikhulu; ABC; Sipho kanye amabhere amathathu; le izingulube ezintathu kancane; njalo njalo. Kubonakala amathathu ukuba iphethini yekutikhetsela. “[23]

Khumbula, sishilo isethulo sakho ezingxenyeni ezintathu; isingeniso, umzimba, kanye esiphethweni. Ngakho manje, unayo amaphuzu amathathu amqoka emzimbeni ukusekela injongo yakho. Manje unquma ukuthi ukuze uwafake.

Kathathu S Formula
Kufanele ninikele kanjani amaphuzu akho?

Siyazi ukuthi abantu bakhumbule izinto nesibongo ziyezwa. Futhi ukukhumbula ulwazi ngokuphindaphindiwe. Isimiso ilula: Yenza iphuzu lakho nesibongo-ukuphindaphindwa kuzosiza abantu ukhumbule futhi akuqonde.

Sonke azi ukuthi imemori abavuzayo, ukuba sikhumbule kuphela ticucu tayo walokho esikuzwayo, nokuthi eziningi lokho esicabanga ukuthi siyikho khumbula akulungile. Odokotela bengqondo uthi, “Kusukela okuqonda inkumbulo kukhona amathuba amaningi ukuze uthole olunye ulwazi okumele ngokungalungile okubhalwe” [24] -ukuze Ngamanye amazwi, izethameli nje ngeke uthole it right ngaphandle kokuthi iwukunciphisa ematfuba abo abakuqondi.

Lokho kusho ethi kuqala ukuthi yini ofuna abantu ukukhumbula-futhi eliphinda zokugcina. Lokhu kunikeza namaphuzu ayinhloko ukugcizelela. Kufanele ukubambezela yakhuluma kahle uma ukuletha amaphuzu ayisihluthulelo. Ngokusho Uprofesa CUNY nochwepheshe bezokuxhumana Cathy Davidson, “Lapho wethula umkhiqizo ekuqaleni commercial futhi uma ukuletha umugqa Punch ekupheleni, silulumagama yakho kancane kakhulu namazwi akho ngokucophelela e-ndela-ci -a-Ted. “[25]

Kufanele sibeke iphuzu ngalinye ukhiye, siyisekele, bese uzindla ngakho. Sibiza ukuthi Kathathu S ifomula.

Yikuphi kulezi zibonelo ezimbili kulula ukuqonda?

Isibonelo 1:
“I bensimbi kanye ezivuzayo ezibekwe ukukhulisa permeability isici by amalitha imitha yisikwele yesibili ngamunye mayelana 2. Ngaphezu kwalokho, suit kancane undersized ngoba amandla izilinganiso ebucayi yobukhulu suit futhi umehluko we mayelana 7 amaphesenti e hudula sokunciphisa umoya lapho zindiza, njengoba lokhu slide kubonisa. Ngu undersizing singakwazi ukuthuthukisa permeability okungenani 2 amalitha futhi mhlawumbe nangaphezulu. Kodwa ukufohla yangempela textured, eziba nezifaca nobumbene sharkskin isakhiwo. Ngesibonakhulu electronic emgudwini womoya lesi sakhiwo livela ukunika amandla amalitha mayelana 7 permeability ezengeziwe phezu imitha-250 glide Yiqiniso. ”

Isibonelo 2:
“I suit yakhelwe ukuba mayelana 11 amalitha permeable ngaphezu kwezinye amasudi emakethe. Nakhu ukuthi iphula kanjani phansi:

“Sithola 7 amalitha kusukela design yethu ukufohla usebenzisa textured, sharkskin eziba nezifaca ihlala nezinye, okuyinto sabonisa usebenzisa ngesibonakhulu electron e umgudu womoya simulating imitha-250 glide Yiqiniso.

“Sithola 2 amalitha kancane undersizing suit, nakho enquma abangaba amaphesenti angu-7 se-hudula sokunciphisa umoya lapho zindiza.

“Futhi sithola 2 amalitha ngaphezulu imitha ngalinye yisikwele ngomzuzwana by kabusha le bensimbi kanye ezivuzayo.

“Lokho unezela kuze kufinyelele amalitha 11 ngaphezulu permeability kunanoma iyiphi enye isudi.”

 

Yini uqaphela ukuthi ihlukile phakathi izinguqulo ezimbili?

Iliphi eqondakalayo? Kungani?

Iyini injongo kufinyeta ukukhonza?

Nakuba imininingwane yezobuchwepheshe kakhulu, iningi lethu ungakwazi ukulandela Isibonelo 2 ingcono kakhulu Isibonelo 1. Iphuzu eliyinhloko iza ngaphambili ( “uthola amalitha 11 ngaphezulu emoyeni nezembatho zethu”); ke ngemva izinto ezintathu idatha ukusekela, bese kuthi umusho isifinyezo obophe umnsalo phezu iphakheji.

Isaziso ekhasini 71 indlela Tad wasebenzisa ithuluzi Planner ukuthuthukisa leli phuzu ukhiye.

Isimiso lapha ilula: Ukuphinda iphuzu kwenza kube lula ukuwakhumbula. Ngokusebenzisa ukuphindaphinda wena kungaqinisa ku ubuchopho babo ukuqonda esisha, “Nakho-ke!” umzuzwana ukuthi usekhuluma Paradigm. persuaders Professional kahle lesi simiso; njengoba uMalcom Gladwell uthi, “Qonda lokho Nike kanye Coca-Cola ukuqonda: ukuthi uma ungenza imikhiqizo yabo ikuyo yonke indawo-uma bekwazi usimende kubo emabhodini, ngomkhiqizo ekhombisa ngaphakathi izitolo zokuthenga ukudla, emafasiteleni lula esitolo, ezinhlangothini izakhiwo , ku izikibha ne-baseball amakepisi, phezu hoods kanye uphahla izimoto engahlelekile, e lisakazeka ezimibalabala e osemusha omagazini-zingenza isigijimi sabo Asikwazi ukushalazela. Imfihlo akuyona thile kodwa ukuphindaphinda, hhayi ukuphotha anobuciko kodwa ekhuluma plain. “[26]

Umgomo wakho uwukwenza umlayezo wakho Asikwazi ukushalazela, bazibandakanye futhi reengage ubuchopho izilaleli zakho. Wenza lokho ngokumtshela, ukusekela, futhi kufinyeta iphuzu ngalinye ukhiye.

Ungasebenzisa le Formula Kathathu S ezimweni eziningi zokuxhumana, singagcini nje ngokumlingisa ngesikushoyo isethulo esisemthethweni. Yisebenzise lapho boss yakho ikubuza umbuzo, uma ephendula emhlanganweni, uma uku ocingweni nge iklayenti. Ifomula kusiza izilaleli zakho ukuba bakhumbule futhi baqonde amaphuzu akho.

Ngo isethulo Amita sika, watshela abathengi bakhe babengeke babe yokusungula esingaphezu noma esingaphansi kuka ababewadinga. Ekhuphuka kanye amaphuzu amathathu ukuze isekele lo simangalo futhi wasebenzisa Kathathu S Formula ukuhlela ukuphuma lawo maphuzu. (Bona ukuthi amaphuzu Amita ukhiye abaphukile umfanekiso ukuthi iqala ngezansi.)

Amita ulandisa indaba obuqand indlela esihluke wakhe inkampani kusukela ejwayelekile nomkhiqizi-esikhundleni izinkinga okubangela amakhasimende wakhe ngokuthi “abanye” ukwenza, ukuthi nokuzixazulula. Futhi manje enendawo amaphuzu amathathu eqinile asekelayo.

Kunjani isethulo sakho? Ungakusebenzisa yini ithuluzi Planner beveza lamaphuzu anamandla asekelayo? Kungenzeka yini nawe uwafake Triple S Formula, njengoba Amita akwenzile?

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ONTWIKKEL STERK Sleutel punte
Sodra jy jou boodskap het beplan, ontwikkel jou doel, en verstaan ​​die gehoor, jy is in staat om die vleis en aartappels van jou aanbieding te bepaal, met jou doel altyd om die kennis en gedrag van jou gehoor skuif.

“Wat kan ek sê?” Dit is altyd ‘n goeie vraag wanneer jy ‘n aanbieding van plan is. Jy kan ‘n groot top-vlak boodskap in gedagte, ‘n groot idee om deel te hê, maar wat doen jy eintlik sê?

Die beste manier om die inhoud vir die liggaam van jou aanbieding te ontwikkel is om dit ‘n dinkskrum. Onthou, jy reeds baie geleer deur die ontleding van die gehoor, dink oor wat hulle nodig het om te weet, asook vrae wat hulle mag vra, sodat jy het ‘n baie van die inhoud kolk rondom in jou gedagtes. Nou is ons net nodig het om dit uit te kry en kry dit georganiseer.

Daar is drie afdelings vir ‘n effektiewe aanbieding: die inleiding, die liggaam, en die gevolgtrekking. Ons begin met die liggaam van ons mees belangrike dwingende punte uit eerste kry. Dit sal dan lei ons na ‘n baie kragtige inleiding en slot te skep.

Hier is ‘n paar dinkskrum metodes om te probeer:

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