SVILUPPARE PUNTI CHIAVE DI FORZAUna volta che hai

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Triple S Formula
Yuav ua li cas yuav tsum tau koj muaj koj cov ntsiab lus?

Peb paub hais tias cov neeg nco ntsoov lub npe thiab lub xeem tej yam uas lawv hnov. Lawv kuj nco txog kev rov ntxiv. Lub hauv paus ntsiab lus yog tej yam yooj yim: Ua rau koj taw tes thawj thiab lub xeem-lub repetition yuav pab tau cov neeg nco ntsoov thiab to taub nws.

Peb tag nrho cov paub hais tias nco yog leaky, hais tias peb nco ntsoov tsuas me me thiab tej daim ntawm uas peb hnov, thiab hais tias ib tug ntau ntawm dab tsi peb xav hais tias peb nco ntsoov yog tsis ncaj ncees lawm. Psychologists hais tias, “Los ntawm xaav nco muaj ntau lub sijhawm rau cov lus qhia yuav tsum tau incorrectly encoded” [24] -Nyob rau hauv lwm yam lus, cov neeg tuaj saib xwb yuav tsis tau txais nws txoj cai tshwj tsis yog tias koj txiav rov qab on lawv cov cib fim los mus to taub yuam kev koj.

Nws txhais tau tias hais tias thawj yam uas koj xav kom cov neeg yuav tsum nco ntsoov thiab rov qab ua dua nws kawg. Qhov no yuav qhia cov ntsiab lus tseem ceeb tseem ceeb. Koj yuav tsum tau qeeb thiab hais lus kom meej meej thaum koj xa cov ntsiab lus tseem ceeb. Raws li CUNY cov xibfwb thiab cov kws muaj txuj nyob rau hauv cov kev sib txuas lus Cathy Davidson, “Thaum koj paub cov khoom nyob rau thaum pib ntawm lub coj mus muag thiab thaum koj xa cov punch kab nyob rau ntawm qhov kawg, koj diction yog npaum li cas qeeb qeeb thiab koj cov lus yog ua tib zoo e-nun-ci piv-Ted. “[25]

Koj yuav tsum qhia txhua tus yuam sij taw tes, pab txhawb nws, thiab saib lub ntsab lug nws. Peb hu hais tias tus Triple S Formula.

Ntawm no ob piv txwv yog yooj yim kom to taub?

Piv txwv li 1:
“Lub zippers thiab nqaws yog muab tso rau mus tsa tus permeability tau los ntawm hais txog 2 liv ib ‘meter’ squared ib ob. Tsis tas li ntawd, lub ce yog me ntsis undersized vim hais tias kev quab yuam ntsuam yog nkag mus ce loj thiab ua ib qho txawv ntawm txog 7 feem pua ​​nyob rau hauv aerodynamic luag, raws li qhov no swb qhia. Los ntawm undersizing peb yuav txhim khu permeability los ntawm tsawg kawg 2 liv thiab tej zaum ntau. Tab sis qhov tiag txhob yog ib tug textured, dimpled-xaws sharkskin qauv. Nyob rau hauv ib qho hluav taws xob tshuab nyob rau hauv cov cua qhov cov qauv no zoo nkaus li pab kom txog 7 litres ntawm ntxiv permeability tshaj ib tug 250-meter glide kawg. ”

Piv txwv li 2:
“Lub ce yog tsim los yog hais txog 11 litres ntau permeable tshaj lwm suits rau lub lag luam. Ntawm no yog yuav ua li cas nws lov down:

“Peb tau txais 7 litres ntawm peb txhob tsim siv textured, dimpled-xaws sharkskin, uas peb muaj pov thawj kev siv ib qho electron tshuab nyob rau hauv ib tug cua qhov simulating ib tug 250-meter glide kawg.

“Peb tau txais 2 ntau litres ntawm me ntsis undersizing lub ce, uas kuj txiav txog 7 feem pua ​​ntawm cov aerodynamic luag.

“Thiab peb tau txais 2 ntau litres ib ‘meter’ squared ib ob los ntawm redesigning lub zippers thiab nqaws.

“Qhov ntawd ntxiv mus txog rau 11 ntau litres ntawm permeability tshaj lwm yam ce.”

 

Yuav ua li cas koj pom tias yog qhov txawv ntawm cov ob versions?

Uas yog ib tug ntau to taub? Yog vim li cas?

Yuav ua li cas hom phiaj tsis ntsiab lus pab lwm tus?

Txawm hais tias cov ntsiab lus yog heev kev, feem ntau ntawm peb yuav ua raws li Piv txwv li 2 zoo npaum li cas tshaj Piv txwv li 1. Tus yuam sij taw tes los mus pem hauv ntej ( “koj tau 11 ntau litres ntawm huab cua nrog peb ce”); ces tom qab peb cov khoom ntawm yuav txhawb tau cov ntaub ntawv, txoj kev kab lus ties tus hneev ntawm lub hnab.

Daim ntawv ceeb toom rau page 71 yuav ua li cas Tad siv cov npaj lub cuab tam los tsim no tseem ceeb point.

Lub hauv paus ntsiab lus ntawm no yog tej yam yooj yim: ua mus mus taw tes ua rau nws yooj yim dua rau nco ntsoov. Los ntawm repetition koj MAAs hauv lawv lub hlwb lub tshiab kev pom, cov “Aha!” lub sij hawm ntawd hais tias hloov ib paradigm. Kev persuaders yeej paub zoo txog ntawm txoj ntsiab cai no; raws li Malcolm Gladwell hais tias, “To taub dab tsi Nike thiab Coca-Cola to taub: uas yog hais tias lawv muaj peev xwm ua kom lawv hom ubiquitous-yog hais tias lawv tau plaster lawv nyob rau billboards, nyob rau cov khoom qhia hauv tsev muag khoom noj khw muag khoom noj, nyob rau yooj yim-khw qhov rais, nyob rau hauv sab ntawm vaj tse , nyob rau T-shirts thiab baseball kaus mom, nyob rau hauv tog vaj tog tsev thiab lub ru tsev ntawm kev sib xeem khiav tsheb, nyob rau hauv cov yeeb yuj kis nyob rau hauv tus hluas cov phau ntawv Magazine-lawv yuav ua lawv cov lus tsis yooj yim sua rau las mees. Lub daim card no yog tsis deception tab sis repetition, tsis artful spinning tab sis tiaj hais lus. “[26]

Koj lub hom phiaj yog ua kom koj cov lus tsis yooj yim sua rau tsis quav ntsej, los mus koom thiab reengage lub hlwb ntawm koj listeners. Koj ua li ntawd los ntawm hais, cov yuav txhawb, thiab cov ntsiab lus txhua tus yuam sij point.

Koj siv tau cov no Triple S Formula nyob rau hauv ntau kev sib txuas lus teeb meem, tsis yog nyob rau hauv ib tug formal kev nthuav qhia. Siv nws thaum koj tus thawj coj hais kom koj ib lo lus nug, thaum twg koj nyob nraum teb nyob rau hauv ib tug lub rooj sib tham, thaum koj nyob nraum rau lub xov tooj nrog ib tug neeg. Cov mis yuav pab koj listeners nco ntsoov thiab to taub koj cov ntsiab lus.

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